A natural eye lift starts at the brow

A defined eyebrow arch can take years off your look - aestheticians call it a mini eye lift.

“Eyebrows do much more than frame the eyes,” says makeup artist and eyebrow specialist Elke Von Freudenberg. “They also tell others around you a story - your story. Are you confident? Tired? Sad? Powerful? Once women have had their eyebrows done terribly wrong, they realize the importance of eyebrows and what they tell others about you.

“The goal of perfect eyebrows is to have people notice your eyes and you, not your eyebrows.”

Von Freudenberg recommends taking an extra row off the bottom of the inner portion of the brow to create more space and widen and open the eyes. She also adds a soft highlight shadow to wake up the eye (check out the how-to online) and distract from the hairs that grow in between grooming appointments.

Von Freudenberg’s “The Brow Collection” is a line of products that allows anyone to create their own look. She also offers personal tips on how to use each piece. For example, her new Lash Brow Groomer includes a brush side and a comb side. Elke’s tip: Use the brush side to brush brows up as you tweeze and shape them. (As you brush upward, you can get a better idea of the line and shape of your brows.) Use the comb side to comb and hold brows in place to trim.

Her line also includes brow pencils, shadows and additional brushes.

Von Freudenberg has been called the fashion industry’s “Queen of Brows” and her Web site, http:// thebrowcollection.com, offers many free tips and step-by-step guides to perfecting your eyebrows.

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